Press Release Format and Template

A press release (also known as a news release) is a brief Best Press Release Service document that shares something newsworthy you have done with the press and other media outlets.

What is a Press Release?

Before you learn how to write a press release, let’s first understand what it is.

Note: A press release is a piece of content that is accompanied by a press release email pitching the story to the journalist – a sort of cover letter which summarizes the content in the release.

Why Would You Still Send A Press Release in 2020?

Here are the top reasons why you need to write a press release:

1. Garners attention and awareness

Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness.

2. Helps build relationships

Sending press releases is a mutually beneficial exercise. Journalists need stories – if you can help them with this,  it could be the start of a relationship with someone in the media industry.

3. Improves your search engine optimization

If you can incorporate keywords efficiently, your rank for those keywords on search engines can shoot up. 

It is usually sent to journalists and editors who may use the information to write a news article.

I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers!

Also, if a journalist uses your contributions for an article or blog post, it could get you backlinks from their company’s website (backlinks are one of the best ways to get your content to the top of a search engine).

4. You can manage your image

An effective press release is also a good way to Best Press Release Distribution control how your business is viewed. You can build your brand image and shape public perception through an informative official statement with facts to counter any negative publicity. 

One major question you may have is:

When do you Need a Press Release?

Ideally, a press release is a viable outlet whenever you want to share content that’s newsworthy.

But how do you decide if your content is Press Release Writing Service newsworthy?

For content to be considered newsworthy, there are a few factors that you need to take into consideration:

Impact – is someone going to be affected by this information?

Immediacy – is this urgent news?

Recognition – is this about something well-known?

Most successful press releases satisfy at least two of those three criteria

The next step in learning how to write a Free Press Release Submission Sites is understanding the press release format.

If your press release conforms to a format that  Press Release Submission Sites a journalist is familiar with, your odds of getting published are higher.

IMPORTANT: Before you write a press release you MUST do something newsworthy, in other words have news which journalists actually want to cover!

Your hook for the story/finding you’re pitching must be based on a trending topic journalists are covering right now.

Here’s a typical press release format:

Headline Which Grabs People’s Attention: A title which grabs people’s attention and clearly explains what the release is about – Is it a newsworthy study? A product launch?

Location: Where you are and where the news is taking place

Strong Lead: This is where you explain your newsworthy study/content in one sentence

Body: This should be easily skimmable information provided in decreasing levels of importance. It’s a very good idea to add in quotes throughout the body to back up your arguments.

If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go!

In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the Press Release Services format).

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